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Home » Blogs

Big doubts about big data

Submitted by on December 29, 2017 – 3:27 amNo Comment

Big data offers layers upon layers and tonnes upon tonnes of valuable information that can cut input costs and boost yields. So why aren’t farmers making better use of it?

Daryle Laycock started collecting GPS-referenced yield data 20 years ago, mainly because experts and informed sources said it would someday be valuable. Today, it’s all in the trash file. Not that the data was faulty. It was just useless. The two crop consultant companies he has worked with over the years both told him they don’t factor in yield data in making prescription maps.

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