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Cloud computing has demanded a kinder, gentler Oracle

Submitted by on October 8, 2017 – 10:08 amNo Comment

Oracle has always had a swagger that reflects the public persona of its bombastic leader, Larry Ellison, but over the last several years, as the company has transitioned to the cloud, it has required a transformation to one that is softer and more customer-centric.

Mind you, this was a company that was the poster child for vendor lock-in the 90s and early 2000s. They knew you were looking for the best-of-breed enterprise database and their sales team knew how to get you hooked on costly maintenance contracts that kept you paying long after the initial sale and filled the company coffers. The cloud may not have completely killed off that model, but it has forced Oracle to play by a very different set of rules.

To read the entire article, please click on this https://techcrunch.com/2017/10/04/cloud-computing-has-demanded-a-kinder-gentler-oracle/