Art & Science of Sales Engagement Platforms

This vendor-neutral webinar will focus on one of the hottest technologies in B2B marketing and sales today: the sales engagement platform.

According to Salesforce’s State of Sales 2020 report, “personalized outreach” is a top priority for Marketing, Sales Ops, Inside Sales, Outside Sales, and Sales Leaders.

Simply put, sales engagement platforms enables SDRs and Sales to deliver higher-quality, personalized sales engagements at a greater scale.

Join us for this exciting, informative panel discussion where industry experts will share their top tips and advice including:

  • Why sales engagement platforms
  • How sales engagement platforms improve marketing & sales alignment
  • Starting out right – planning for success
  • Creating the highest-performing outbound and inbound cadences & the content that drives them
  • Data-driven coaching & optimization


EJ Martinez
Manager, Inside Sales Readiness @VMware

EJ has a wealth of experience in implementing, optimizing, and training sellers on how to use sales productivity tools. Responsible for inside sales readiness, EJ partners with sales, marketing, IT, and enterprise application teams across VMware to execute high priority sales initiatives.

Carlos Araujo
Director Demand Gen @ Softchoice

Prior to Softchoice Carlos was responsible for revenue operations, marketing operations and sales enablement, and has lead sales engagement platform initiatives.

Theron Glenny
General Manager @Greaser Consulting

Theron was employee #7 at Outreach, a sales engagement platform market leader He has a deep understanding of sales strategies for various growth stages and how they relate to every area of revenue facing teams – inbound, outbound, pipeline, and post-sales plays.

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