Art & Science Webinar: The Art & Science of Podcasts

This webinar will focus on one of the hottest channels in B2B marketing today: podcasts.

The last three years have seen a major resurgence in B2B podcasts, with surveys showing 62% of B2B podcast listeners reporting they have listened to more podcasts than a year ago. Done properly, podcasts are one of the most cost and resource-efficient ways to enhance your brand, assert thought leadership, and create volumes and varieties of content proven to drive demand.

Why is this, what are the benefits for you, and your organization, and how to get started?

Join us for this exciting, informative expert panel discussion where you will hear from three ViB customer podcast pros and learn:

  • Why you should consider podcasts
  • Top 3 objectives for a successful podcast program
  • How to get your management on board
  • Anatomy of a successful podcast program
  • The essential podcast execution checklist


Lisa Hackbarth Senior Manager, Global Marketing Campaigns – Blue Prism

Lisa is the program manager and producer of Blue Prism’s successful Generation Digital Workforce podcast. She is affectionately known to colleagues as “the director of making everything happen.”

Jeremy Sporn, Director, Marketing, Pivot Point Security

Jeremy designed, developed, and oversees Pivot Point’s highly successful “The Virtual CISO” 50+ episode podcast series.

Jackson Larango, Marketing Programs Specialist – VMware Carbon Black

Jackson is responsible for the design, development, and execution of Carbon Black’s podcast adaptation of Carbon Black’s successful “Ask the Howlers” Cybersecurity Expert Roundtable” video series.

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