Is it worth investing in paid content syndication? What will you get by paying for content syndication services? Content syndication is one of many choices for B2B lead generation services.
A few of the benefits of content syndication:
Drive awareness for your products and services
Most paid content syndication services have a large network to help your products and services get maximum exposure. Let’s face it, your mailing list is limited, and syndicating your content on different websites combined with back links and referrals can be a great tool to drive awareness and grow followers.
Generate high quality leads
Content syndication services can help B2B companies generate quality leads. Why? The audience is self-selecting to download your piece of content. This likely means they have some intent around the topic you’ve written about. The data they have provided from the form fills, to download the asset can help you meet your marketing qualified lead (MQL) goals.
Drive more website traffic
If you syndicate your content through a third-party website, they will offer you backlinks which ultimately ensures that there will be more traffic to your website. All you need to do is make sure that the marketing content that you want to syndicate is worth your customer’s time.
Content syndication SEO
Content syndication can also simultaneously boost your SEO efforts. More readers, simply means a boost in authority through back links and referrals, which ultimately will aid you to rank higher.