B2B marketing professionals require considerable knowledge about content syndication to run their businesses successfully.
Paid content syndication is a vital tool for B2B marketing professionals because it opens up a considerable number of possible leads interested in your products and services. The value of content marketing cannot be emphasized enough, as content syndication often proves to be a successful strategy to acquire new leads for most businesses.
A great way to understand the importance of content syndication is by looking at content marketing stats. 2022 has already shown growth in content syndication and content marketing statistics, with 66% of B2B marketers expecting their budget in 2022 to be higher than in 2021.
Because of the importance of content marketing and content syndication for B2B services, marketing teams must seriously consider how content syndication can help you drive qualified leads to the top of your sales funnel.
ViB is a technology company that aims to provide high-quality B2B marketing services for B2B marketers. ViB allows B2B companies to make significant accomplishments in awareness, lead generation, and market research.
Understanding the best methods to generate leads in your B2B company is critical to expanding your audience and reaching suitable sales/marketing targets. ViB uses advanced lead generation tools to help B2B companies syndicate their content so that marketers can publish content across multiple web pages where they can generate more leads.
ViB simplifies the content syndication process to help marketing content find the right leads that will give your business more visibility. It is one of the best providers of paid content syndication for B2B companies looking to generate more leads and expand sales.
What Is Content Syndication?
What is content syndication? Simply looking up the term will result in numerous platforms that can be confusing for you to navigate. Without deeper knowledge of content syndication marketing, B2B companies may find that marketing teams struggle to generate leads consistently. Content syndication has numerous benefits that can help your B2B company grow and thrive.
To begin understanding content syndication, you must look at B2B content syndication platforms to determine the benefits your marketing team needs to generate leads. As a B2B content syndication platform, ViB provides valuable tools to increase marketers’ knowledge of the importance of high-quality content marketing.
Content syndication is all about using a systematic approach to a company’s lead generation by developing criteria, content, and campaigns with a better chance of reaching your target audience. When researching content syndication platforms, you may come across familiar and unfamiliar names.
Online platforms like Tumblr, LinkedIn, and Reddit are valuable for content syndication; however, many marketing professionals prefer a paid content syndication service, like Taboola, Facebook Premium, or ViB.
ViB offers numerous benefits to B2B companies, including reaching target leads, finding qualified leads, paying for verified leads only, wider department reach, accessing different-sized companies, high-value reports, and many more.
Content Syndication Strategy
A strong content syndication strategy for B2B companies requires marketers to know all there is to know about content syndication. Marketers must start by looking at all types of content syndication.
Content syndication is commonly divided into three strategies:
- social media content syndication
- free content syndication
- paid content syndication
Though all types of content syndication strategies are valuable, many B2B companies are drawn to paid services like ViB because of the extensive and valuable features offered to generate leads.
Content syndication statistics alone show how essential a strong content syndication strategy is for B2B companies. 77% of B2B marketers say that they have a content marketing and syndication strategy in place, with 58 percent stating that their strategy has shifted and adapted during the pandemic.
Many companies have adapted strong content syndication strategies with tools like TechTarget content syndication or NetLine content syndication.
However, ViB is one of the strongest contenders for the development of successful B2B content syndication strategies. ViB is a valuable tool for professional B2B marketers because its services are affordable and reasonable. In addition, ViB offers content syndication services that marketers can bundle with other ViB services to ensure growth.