Marketing Blogs

Pop quiz: Buying B2B lead lists or email lists from third-party B2B data providers is a great way to save time and reach potential new

Seeing lower open rates, more bounced emails, and poorer B2B email marketing performance than usual?  Instead of the usual suspects like your subject line or

It’s 2023, you’ve got a renewed marketing budget for the year, and you’re on a mad dash to source for new prospects and land new

When it comes to planning and promoting a high-quality B2B virtual event, that idea is sometimes easier said than done.

As a sales leader, you understand the importance of setting appointments with qualified leads in order to close deals and drive revenue.  But in the

In the age of digital marketing and B2B demand generation, being able to personalize your marketing messages is more important than ever. Account-based marketing (ABM)

Email is one of the most effective ways to build brand awareness and generate targeted leads. Yet, many companies are not optimizing this B2B demand

You’ve built your B2B sales pipeline to systematically track each stage of your sales process. Great! Now your (bigger) challenge is never letting it go

Who would have thought that less than five years ago, ViB was just one and a half people, and a handful of brave customers who

Too often, a B2B-marketing team will hit the ground running. At first, all goes well. Then they run into a wall and struggle to scale