High-quality web data can give enterprises business-critical insights to drive competitive advantage, digitally transform and scale. Conversely, low-quality data can be toxic; poor data costs businesses a staggering $9.7 million every year on average, but some organizations report that financial spending on issues related to low-quality data are even higher — upward of $15 million.
In the same way that fake news is planted for social engineering and computational propaganda — to shape public opinion and influence elections — fake data is also being positioned and weaponized by corporations looking to sabotage their competitors. As more and more companies are looking to harness and use the power of alternative data and web data, they must be sure they aren’t making important business decisions based on strategically sowed fake data.
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