Different content syndication providers are going to provide you with varying levels of service. It’s important when comparing content syndication vendors to look at the options you’ll get with each service. Here are just a few tips for things to keep in mind when choosing a content syndication partner:
How big is their network? For instance, with B2B content syndication vendors, you should be looking for them to offer access to a large audience that fits your target criteria, as well as the capability to refine the target criteria to address specific product or geographical needs.
Who is their target audience and does it match your ideal customer profile? Content syndication platforms can leverage wide audience segments and sometimes that means the leads you get won’t match your needs. Pay close attention to the type (B2B/B2C) of customers they have worked with and the successful campaigns they have run.
What technologies do they use for targeting? A multi-channel approach is the best in terms of the reach that can be achieved through promotion. For example, will they only post your asset on one page? Or will they amplify that post across multiple marketing channels as part of the service?
What do their customers have to say? What about reviews? You should also read reviews of content syndication agencies to understand if the company is good at what they do and if they have consistently delivered results.
It may be cheaper to go with a smaller company, but if they don’t have a proven track record, you may not get much of a return on your investment. What you need is a content syndication specialist who knows how to effectively target a market segment and generate leads that match the persona you are trying to target with your asset.
Good content syndication providers will also provide other services to facilitate your marketing efforts. In addition to content syndication services, ViB offers a host of other services that can help you achieve your marketing goals.