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DBS banks on data to know what customers want before they themselves kno

Submitted by on January 1, 2019 – 10:50 pmNo Comment

DBS Bank is aiming to be more pre-emptive in meeting its customers’ needs with the help of a new data platform and by beefing up its capabilities in data and artificial intelligence (AI).

From a consumer bank perspective, in particular, all products and services need to be highly intuitive and user-friendly so that consuming these will be effortless for customers, said Soh Siew Choo, DBS Bank’s managing director and group head of consumer banking, big data, and AI technology.

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