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DBS banks on data to know what customers want before they themselves kno

Submitted by on January 1, 2019 – 10:50 pmNo Comment

DBS Bank is aiming to be more pre-emptive in meeting its customers’ needs with the help of a new data platform and by beefing up its capabilities in data and artificial intelligence (AI).

From a consumer bank perspective, in particular, all products and services need to be highly intuitive and user-friendly so that consuming these will be effortless for customers, said Soh Siew Choo, DBS Bank’s managing director and group head of consumer banking, big data, and AI technology.

To read the entire article, please click https://www.zdnet.com/article/dbs-banks-on-data-to-know-what-customers-want-before-they-themselves-know/