Generating Demand: Stories from the B2B Trenches

Episode 17: Law of Attraction in Inbound Marketing

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ViB Podcast | 17 — Generating Demand: Real Stories from the B2B Trenches with guest Heather Monahan. Today’s episode: The Law of Attraction in Inbound

Heather Monahan is a TEDx and award-winning keynote speaker, best-selling author, and host of the Creating Confidence podcast, where she discusses what it takes to get ahead in business and life.

On today’s episode, Heather joins host Amanda McGuckin Hager to share how she rebounded from being fired, the importance of building a personal brand, how to leverage the law of attraction to grow a personal network, and a few valuable insights on culture that every business leader needs to hear.

“If you don’t have a personal brand, start today. Do it messy, do it imperfectly, but just do it.”
— Heather Monahan

Today on Generating Demand: Real Stories from the B2B Trenches with confidence and personal branding expert Heather Monahan:

  • How to establish and grow your personal brand using the law of attraction [5:21]
  • Heather’s core sales philosophy, and how she applied it to boost book pre-sales [9:48]
  • Grappling with toxic cultures and why it’s crucial to listen to new hire’s feedback [13:47]

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About Generating Demand: Stories from the B2B Trenches:

Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB — it’ll be fun! 

To learn more of our demand generation secrets: visit

Recommended resources from today's episode:

Good to Great — In this business classic, author Jim Collins shares insights into how companies triumph and how even mediocre or bad companies can achieve sustainable success.

Decoding Greatness — Author Ron Friedman analyzes several top performers, from Agatha Christie to Barack Obama, and breaks down the formula to their successes.

GaryVee Audio Experience — Entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk delves into all things marketing and business.

Creating Confidence Podcast — Heather interviews entrepreneurs and celebrities like Sara Blakely, Kaitlyn Bristowe, and Gary Vaynerchuk on what it takes to pursue your dreams and attain your goals.

Episode Summary

In this episode, Heather shares her perspective on the law of attraction and its importance in creating inbound demand, the importance of giving away value to the market – no strings attached – and why creating a personal brand should be on the to-do list of each marketer.

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