Generating Demand: Stories from the B2B Trenches

Episode 21: Generating Demand Through Your Network with KP Peck

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ViB Podcast | 21 — Generating Demand: Real Stories from the B2B Trenches with guest KP Peck. Today’s episode: Generating Demand Through Your Network 

KP Peck is a multi-talented product and marketing professional who has worked in-house with giant brands like Clif Bar & Company and SC Johnson. Today, they work as a director for the management consulting firm Propeller, where they focus on building and securing demand, maximizing revenue, and solving problems of all sizes.

On today’s episode, KP joins host Amanda McGuckin Hager to discuss the power of relationships, reflection, mindfulness, and integrity in creating demand. They also share how they’ve created revenue for their company by fostering their network over time.

“Every time we meet someone, we have an opportunity to create a memory they can reflect back on.”

— KP Peck

Today on Generating Demand: Real Stories from the B2B Trenches with demand generation expert and networking pro KP Peck:

  • KP’s three-pronged approach to identifying demand gen opportunities [4:54]
  • How to create a daily mindfulness practice (and why it matters for business)  [13:32]
  • The ripple effect of building integrity and trust within your relationships [17:20]

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About Generating Demand: Stories from the B2B Trenches:

Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB — it’ll be fun! 

To learn more of our demand generation secrets: visit

Recommended resources from today's episode:

The Seven Practices of Mindful Leaders — This book teaches seven actionable steps anyone in a leadership or decision-making role can use to achieve better results while cultivating well-being for themselves, their organization, and their clients. 

Traction: The Neuroscience of Leadership and Performance — This book was written to help professionals at every level of leadership understand the mechanics of the human brain, engineer change, and support others’ change too.

Episode Summary

In this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.

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