The Power of Empathetic Marketing

Marketers in all aspects of marketing will benefit from this discussion: product marketing, communications, public relations, demand generation, events marketing, digital and social marketing, and more.

Join us for this powerhouse panel discussion moderated by Tom Riddle, our Director of Market Research. In this webinar, you will learn about:
• Why today’s marketing approach is eroding customer trust
• How B2C uses empathy in Marketing
• Why B2B companies must also make this shift
• How to evolve from value propositions and feature/benefit messaging
• How to improve your marketing efficacy and customer loyalty with empathy
• Building empathy into your direct marketing pieces, like emails and social

Moderator: Tom Riddle, Director of Market Research at Virtual Intelligence Briefing

• Mariana Prado Cogan, SVP Marketing @ PTC
• Marissa Latshaw, Founder @ Latshaw Empathy-Based Marketing
• Justin Hane, Director, Brand & Communications @ Softchoice

Mariana Prado Cogan
Senior Vice President @PTC


Marissa Latshaw
Latshaw Content & Marketing


Justin Hane
Director, Brand & Communications @Softchoice


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