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Market research
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Why Competitive Marketers Turn to Market Research for Critical, Decision-Quality Data (Hint: It’s Effective and Affordable)

How does your organization learn from the past to replicate wins and avoid losses? If you’re like many companies, your methods are informal at best. Perhaps you collect feedback from sales teams once or twice a year. Maybe you make a point to ask clients for input about where you excelled -- and where you could do better. But when it comes to a concerted effort to gather actionable data points based on past experiences and current market conditions? Most companies could be doing much more. Why aren’t they?
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Market research
  • Marketing Blogs ·

Why Competitive Marketers Turn to Market Research for Critical, Decision-Quality Data (Hint: It’s Effective and Affordable)

How does your organization learn from the past to replicate wins and avoid losses? If you’re like many companies, your methods are informal…
  • Webinars ·

Art & Science of Sales Engagement Platforms

According to Salesforce’s State of Sales 2020 report, “personalized outreach” is a top priority for Marketing and Sales Leaders. Learn how to create…
B2B podcasts
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How Leading Marketers Use B2B Podcasts to Enhance Brands and Drive Demand

B2B podcasts are back in a big way. Surveys indicate 62% of B2B podcast listeners are tuning into more podcasts than they did…
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Art and Science of Surveys, Research, & Competitive Intelligence

Attaining a precise, ongoing understanding of your target market is the most critical factor influencing the growth rate and profitability of your business.…
Competitive Intelligence puts the revenue puzzle together
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Why Companies Are Using Competitive Intelligence to Increase Revenue and Profits

Business leaders need reliable information to make confident decisions. Increasingly they're turning to competitive intelligence for answers. Competitive intelligence, or CI, is the…
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ViB Referral Program & Marketing Services

Join us for this quick meeting to learn about our new Referral Program for marketing and sales professionals and what's new at VIB.
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Art & Science Webinar: The Art & Science of Podcasts

The last three years have seen a major resurgence in B2B podcasts, with surveys showing 62% of B2B podcast listeners reporting they have…
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Produce and Promote Great Virtual Conferences: Expert Tips

What are the secrets to creating webinars that are valuable for audiences and for your company? Many marketers are in information overload. Yet…
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How to Power Your Pipeline with Strategic Thought Leadership Content

Thought leadership helps your company stand out from the crowd. But how do you create trustworthy content that resonates with the market? And…
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Create High-quality Webinars — and Promote Them to the Right People at the Right Time

What are the secrets to creating webinars that are valuable for audiences and for your company? Many marketers are in information overload. Yet…
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How ViB Establishes Thought Leadership in Your Audience

Dear marketing professional: how do you create compelling content that stands out from the crowd, at a cost that’s easy on your budget?…
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What is Virtual Intelligence Briefing?

Let the buyer’s journey begin! As a marketing professional, it’s hard to find time to focus on b2b lead generation. ViB is here…
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Jan 21, 2021: Virtual Intelligence Briefing 2021 Marketing Strategies & Solutions Update

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