How does your organization learn from the past to replicate wins and avoid losses? If you’re like many companies, your methods are informal at best. Perhaps you collect feedback from sales teams once or twice a year. Maybe you make a point to ask clients for input about where you excelled -- and where you could do better. But when it comes to a concerted effort to gather actionable data points based on past experiences and current market conditions? Most companies could be doing much more. Why aren’t they?