It’s not every day that you hear branding pros say ‘let go a little’ when creating a compelling B2B brand story.  But they’re absolutely right. And that’s just one of the many fresh tips we gathered in ViB’s cozy fireside chat earlier this month, Branding That Sells in the B2B Tech Jungle. On our talented […]

https://www.youtube.com/watch?v=g7fEzIQ7Who Just like how an immersive book hooks a reader to keep flipping, a compelling brand story can breeze a prospect through the funnel. Yet, most B2B tech brands get lost in today’s competitive jungle with a story that doesn’t connect. Today, a great brand narrative can’t just be a modern logo with a streamlined […]