Your webinar email marketing strategy will be an important component of your overall webinar strategy. According to WebinarCare, around 60% of people register for webinar events via email.
Remember that your goals for hosting this webinar should inform not only the content and topics covered, but how you go about marketing the webinar, in particular through your email channels.
Some important things to include in your email for webinar promotions are:
- An easy link to registration—ensuring that it’s placed rather high up in the email since you can’t be sure if recipients will open emails on mobile devices or want to scroll down to find it
- Use a compelling but straightforward subject line
- Make sure you’re using a credible signature—a human name.
You can find some webinar email templates online, or even create your own if you’re planning to hold recurring webinars. Make sure that the email contents are refreshed each time you reuse a template.
The best subject lines for webinars include relevant information and might include a call to action. Avoid overly vague subject lines, and make sure that it’s clear you’re inviting recipients to your webinar.
Some webinar invitation subject line examples include reminder language like “don’t forget,” or “you’re invited,” or call users to register. You can also talk about the impact the webinar will have—for instance, “You’ll learn x in next week’s webinar.” You can make it clear it is an invite to a webinar and keep it interesting at the same time.
You’ll also want to send regular reminders and webinar notifications as the webinar draws closer. Webinar email reminder examples are emails that are shorter than the original but keep the important parts like the link to registration and basic information, and add simple link reminders.
Webinar marketing may not be an easy task. With the rise in the number of webinars, driving attendance and commonalities in topics could force you to think out of the box to meet your goals. While companies drive end to end webinar campaigns on their own, many B2B businesses partner with agencies that are successful in driving webinar attendance and are within your budget.