What is Our Big Data Worth?

As the world becomes increasingly digital, personal data is more exposed than ever. The ways that data is generated – as well as the sophisticated tools used to capture it – is expanding. You only need to look at the device held in your hand to see a multitude of apps that are tracking your location, capturing your movement e.g. health and sleep data, and mining your conversation – via personal messaging tools.

Yet despite the rapid rise of data collection, we’re not prepared with the ethical or legal frameworks needed to maintain it effectively. Ethics surrounding data practice is a conversation that needs input from a range of people. Governments, organizations, legal professionals, software engineers and data analysts need to have a voice, particularly when the concept of a price tag on data comes into question.

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